1xBet Names Suzyo Shawa as Brand Ambassador in Zambia

Magnate Steps into Ambassador Role

Suzyo Shawa, CEO and founder of Magnate, a respected entrepreneur and lecturer at the University of Zambia (UNZA), has been officially unveiled as the new brand ambassador for 1xBet. Known widely in Zambia for his expertise in digital media and entrepreneurship, Magnate’s involvement aims to amplify the company’s social responsibility initiatives through his considerable local influence and community engagement.

Magnate emphasized during a press conference that his ambassadorial role is based on genuine partnership:

“Becoming a brand ambassador is not just a title; it’s a deepening of a relationship built on trust, shared values, and a common mission. These projects are not just about talk — they’re about real action, real impact, and real change.”

Empowering Youth with 1xBusinessHub

The first project under this partnership is the 1xBusinessHub, an educational platform designed specifically for young Zambian entrepreneurs. Magnate himself will lead the program, providing critical insights into business management, finance, and marketing.

Participants will benefit from:

• Three foundational lectures on essential business skills.

• Special workshops covering responsible betting practices.

• An accessible online version of the course.

Upon finishing the course, young entrepreneurs will submit their business proposals. The top three participants will present their ideas live to a jury chaired by Magnate, with the best idea awarded a startup grant.

Promoting Safe Betting with 1xBalance

Addressing responsible gambling, 1xBalance is a campaign launched to educate bettors on maintaining healthy betting habits. Magnate will share his own expert tips through video guides, host live-streamed discussions, and engage audiences through interactive quizzes and social media activities.

Magnate highlighted the campaign’s aim as an informed choice:

“Freedom means choice — but choice should be informed. We want betting to stay fun, safe, and smart.”

The third initiative involves road safety awareness, dubbed Safety on the Road. Magnate will actively lead this campaign through various media engagements and public events designed to encourage safer road practices.

Strategic Partnership Beyond Marketing

Reflecting on the importance of this collaboration, Magnate concluded:

“This is more than just a partnership. It’s an opportunity to do something meaningful together with a brand that genuinely cares about people.”

This partnership between 1xBet and Magnate extends beyond typical brand representation, offering structured programs to enhance societal well-being. Each initiative will be supported with dedicated online content, social media engagement, influencer collaborations, and comprehensive local media coverage.