888Africa Secures Official Partnership with SL Benfica in Angola and Mozambique

Partnership Announcement

888Africa, a subsidiary of global gaming operator 888 Holdings, has entered into an agreement with Portuguese football club SL Benfica to become the team’s official sports betting and gaming partner in Angola and Mozambique. This collaboration grants 888Africa the opportunity to showcase its brand during Benfica’s matches at Estádio do Sport Lisboa e Benfica.

The deal provides 888Africa with rights to use SL Benfica’s logo in promotional activities within the two countries. Additionally, the company plans to offer fans exclusive prizes such as match tickets and autographed memorabilia, enhancing engagement and brand visibility among Portuguese-speaking audiences in Africa.

Executive Insights

Christopher Coyne, CEO of 888Africa, commented: “Benfica is one of the world’s most prestigious football clubs with a particularly strong following in Portuguese-speaking countries in Africa and is the perfect partner for 888Africa.”

Miguel Bento, SL Benfica’s Chief Commercial and Marketing Officer, added: “This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fanbase there. We believe this partnership will offer exciting new opportunities for engagement in Africa and we look forward to achieving great things together.”

Founded in 2022, 888Africa has been actively deploying its BetLion and 888bets brands across the continent. The company currently operates in Angola, Mozambique, the Democratic Republic of Congo, Kenya, and Tanzania. With this new partnership, 888Africa aims to further solidify its position in the rapidly growing African sports betting industry.