888bets Goes Live in Malawi

Strategic Expansion Across Africa

The launch in Malawi comes just days after 888 partnered with NE Group, a B2B iGaming software supplier, to debut 888bets in Angola. Malawi now joins a growing list of markets where 888 has established operations, including Kenya, Tanzania, Mozambique, Zambia, and Angola, showcasing the operator’s focus on securing a dominant position across the region.

Christopher Coyne, CEO of 888AFRICA, commented: I’m so proud of the work of the outstanding 888AFRICA teams, too many to mention in the run to get us live but I will note Alex Rutherford for his work on Licensing, and I’ll mention also Andrew Lee, Steven McIntosh and Zeljka Perkovic for their massive contributions on the project side. MALAWI can be one of the stars in the 888AFRICA crown over the next years, watch and see”, he wrote on LinkedIn.

Comprehensive Offerings for Malawian Players

Players in Malawi can now enjoy a broad portfolio of games, from classic slots and poker to immersive live dealer experiences that replicate the excitement of a land-based casino. The platform also offers an extensive sportsbook, covering local and international sporting events.

To support its entry into Malawi, 888bets unveiled a television advertising campaign aimed at building brand awareness.

Phoebe Njeri, Social Media Manager at 888AFRICA, said “As part of the social media team, I am committed to using a multi-channel strategy, crafting engaging localized content, launching exciting social media campaigns, and building an interactive community. Here’s to bringing the 888bets experience to life in Malawi!”