Amusnet Partners with BetFounders to Strengthen Presence in African iGaming Market
Amusnet has formed a strategic partnership with BetFounders, marking the beginning of its targeted expansion into the African iGaming market.
Strategic Entry into Ghana
The partnership between Amusnet and BetFounders will commence in Ghana, where Amusnet aims to establish a strong foothold. “Our primary goal is establishing a strong presence in Africa, starting with Ghana as our first partnership,” stated Hamed Rahimi, regional business development manager at Amusnet.
This focus on Ghana is the first step in a larger strategy to offer localized content and services that cater specifically to African players’ evolving tastes and preferences. A key aspect of Amusnet’s strategy involves the integration of culturally relevant games and personalized promotions. The company is committed to providing a tailored gaming experience that resonates with the African audience.
“Ghana is just the beginning; we’re already planning to extend our reach to other African countries under the BetFounders partnership, ensuring that we become a key player in the continent’s gaming landscape”, Rahimi added, emphasizing the broader ambitions of the collaboration.
Enhancing BetFounders’ Platform with Innovative Solutions
From BetFounders’ perspective, the partnership with Amusnet is a significant development. Artur Harutyunyan, co-founder and CEO of BetFounders, highlighted the diverse benefits of the collaboration, particularly in terms of enhancing the platform’s offerings.
“Amusnet’s cutting-edge technology complements our existing infrastructure, allowing us to deliver a more engaging and immersive user experience,” said Harutyunyan. This partnership will bring a wide array of innovative gaming solutions to BetFounders’ platform, enriching the gaming experience for African players.
Expanding the Game Portfolio
African players on BetFounders’ platform can look forward to a variety of popular titles, including 20 Golden Coins, Extra Crown, and Drops of Water. These games are designed to captivate with their impressive visuals, dynamic sound effects, and engaging gameplay.
One of the standout performers, 20 Golden Coins, features special elements such as Bonus Coins and Mystery Nudge, offering players an exciting and rewarding experience. Meanwhile, Drops of Water and Extra Crown provide visually stunning and immersive experiences, complete with features that keep players engaged throughout their sessions.
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