Anna Melton Joins Xprizo as Client Success Manager

Author: Sebastian Warowny

Date: 29.05.2025

Xprizo has appointed former Bitcoin.com Exchange COO Anna Melton to lead its client success operations, supporting the fintech platform’s expansion in emerging markets.

Leadership Appointment Strengthens Xprizo’s Expansion Plans

Xprizo, a fintech platform serving the iGaming industry, has appointed Anna Melton to oversee client success, onboarding, and platform integration efforts. Melton brings nearly a decade of experience across blockchain, Web3, and digital finance, including executive roles at Bitcoin.com Exchange, FMFW.io, and Chiliz.

Her background spans operational leadership, strategic partnerships, and regulatory compliance across diverse jurisdictions such as Malta, Gibraltar, and Dubai. This appointment marks a strategic move for Xprizo as it looks to scale its presence in underserved financial markets and deepen its customer-first approach.

A Focus on Inclusion and Execution

In her new role, Melton will be responsible for aligning client needs with platform capabilities. She will act as a key link between commercial strategy and technical delivery, with a focus on maximising platform adoption and long-term client outcomes.

“Over the past nine and a half years, my work in the blockchain and cryptocurrency space has shown me the immense need for technologies to transform access to financial services. This mission is deeply personal to me — billions of people around the world remain unbanked or underbanked, and traditional systems continue to leave them behind. Xprizo is changing that by building an inclusive platform that connects these communities to the digital economy in a meaningful way. I’m proud to be part of a team that is not just imagining financial equity, but actively building it”, she said.

Track Record Aligns With Xprizo’s Mission

Melton’s experience in tokenomics, exchange operations, and regulatory collaboration positions her to support Xprizo’s global growth and evolving product offering. Her emphasis on long-term client value reflects Xprizo’s broader goals of inclusivity and operational excellence.

“Anna is an exceptional addition to our leadership team. Her deep industry knowledge and relentless focus on customer success align perfectly with our mission to deliver financial freedom to those previously left behind. With Anna helping steer our client success efforts, we’re better positioned than ever to help our partners thrive — and to bring inclusive, transformative financial solutions to more people around the world”, added Richard Mifsud, Chief Visionary Officer at Xprizo.