Who Owns BetLion?
With its bold ‘King of the Jungle’ branding and massive jackpots, BetLion has made a huge name for itself in countries like Kenya and Zambia. It feels like a powerful, standalone brand, but the real force behind the throne is a strategic partnership of global giants and industry veterans. So, let’s pull back the curtain and find out who really owns BetLion.
The New King: 888Africa
The simple answer is that BetLion is now owned by 888Africa. This isn’t just another company; it is a major and ambitious venture specifically created to operate in the African betting market. The acquisition of BetLion was a key strategic move for 888Africa, giving them a powerful and well-established brand to expand their footprint across the continent.
Power of a Global Partnership
What makes 888Africa so formidable is its backing. The company was formed as a joint venture between a group of highly experienced betting industry leaders and Evoke PLC (which you may know by its former name, 888 Holdings), one of the largest and most famous online gambling companies in the world. This partnership means that BetLion is now supported by the immense financial power, cutting-edge technology, and global reputation of a major international player.
Leadership: A Team of Industry Veterans
The day-to-day strategy of 888Africa, and therefore BetLion, is managed by a team of experts who know the African market inside and out. The venture is led by Christopher Coyne, a highly respected figure in the industry who has previously led other major brands on the continent. This means BetLion is not just run by a distant corporation, but by a team with proven, hands-on experience in building successful betting products for African players.
The ownership of BetLion tells a story of evolution. It began as a strong independent brand and has now become a flagship asset for 888Africa, a powerful venture that combines deep local expertise with the backing of a global industry giant. This structure gives BetLion the stability and resources to continue its reign as one of the kings of the African betting market.
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