Big Daddy Gaming Enters Market Led by iGaming Veterans

Launch Driven by Changing Market Needs

The studio’s founders argue that the current European slots landscape has become crowded with products unable to sustain player interest. In response, Big Daddy Gaming is introducing a model built on what it calls “Reel Fun and Real Value,” promising flexible content that balances proven mechanics with distinctive design.

The company describes its internal framework as “Game DNA”, a blend of gameplay reliability, humor-driven creativity, and a commercial setup intended to deliver measurable results for partners. According to the team, interest from tier-one operators has already emerged during the pre-launch phase, ahead of the commercial rollout expected in Q4 2025.

Founders with Global Supplier Experience

Big Daddy Gaming has been established by a group of executives with backgrounds in expanding product portfolios and strengthening operator relationships.

Simon Hammon, former CEO of Relax Gaming, is credited with helping build scale for major supplier brands and contributing to major titles launched since his time at NetEnt in 2010, including Starburst. His role at Relax included advancing the company onto the global stage.

Joining him is Daniel Eskola, whose combined leadership roles at Kindred and Relax Gaming gave him extensive knowledge of how top operators evaluate content performance. His involvement in developing the Dream Drop jackpot is noted by the founders as one of the product milestones shaping today’s expectations around engagement.

The third co-founder, Erland Hellstrom, adds commercial, and relationship management experience formed during Evolution’s rapid expansion period. His remit at the new company includes ensuring its offering remains aligned with operational and compliance priorities at scale.

The launch also includes financial support from gaming investment fund Castech, recognized for its specialization in industry-focused capital deployment. In addition, the company’s governance structure is backed by board member Toni Kolehmainen.

Operator Priorities Positioned at the Centre

The founders emphasize that their experience working with tier-one partners has shaped the company’s early development focus.

Erland Hellstrom, CEO at Big Daddy Gaming said:

“Our collective experience across game development and tier-one operator relations ensures that every title we build is engineered for peak performance and designed with real operator challenges in mind. With Big Daddy Gaming®, we are excited to deliver on the promise that our focus and experience translate directly into unmatched value creation for our partners.”

Commenting on the launch, Simon Hammon, Co-Founder at Big Daddy Gaming, said:

“Being at the heart of some of the industry’s greatest success stories has allowed us to launch Big Daddy Gaming® with genuine humility and a clear purpose to be a reliable, highly profitable asset for our operator partners. We know the ingredients for lasting engagement, and we have the technical maturity to execute – creating content that is robust, reliable, and genuinely fun.”

Daniel Eskola, Co-Founder at Big Daddy Gaming, added:

“Big Daddy Gaming® has been founded on the belief that a successful partnership starts with a humble approach and ends with measurable returns. As a studio, we’re committed to addressing the fundamental challenges facing operators today by providing consistent, high-quality, and high-performing content that secures long-term player loyalty.”