Delasport Enters South African Sports Betting Market After GLI Certification
Delasport has officially expanded into South Africa’s sports betting sector, securing certification from Gaming Laboratories International, marking another step in its global growth. This move follows the company’s compliance with Brazil’s new regulations, highlighting its commitment to expanding its reach in key markets.
South African Market Entry
Delasport’s new GLI Affirmative Statement of Compliance allows it to operate in several South African provinces, including Gauteng, Mpumalanga, Western Cape, and KwaZulu-Natal.
This certification enables the company to introduce innovative betting features designed for the local market.
These features include My Sportsbook, My Event Builder, and My Combo, which aim to enhance the betting experience with advanced personalization and flexibility.
Africa’s iGaming Potential
Africa is becoming a significant player in the global iGaming industry, with a population of over 1.5 billion.
The United Nations Economic Commission for Africa reports that nearly 60% of the population is under 25, making it the fastest-growing mobile market.
The “leapfrogging” phenomenon, where many access the internet for the first time via mobile devices, highlights the market’s untapped potential.
Localization Strategy
Delasport’s CEO, Oren Cohen Shwartz, stated, “We are excited to enter such a promising regulated market like South Africa and show what real localization looks like. At Delasport, we believe in being both global and local – always thinking about the big picture while not losing sight of the smallest details. For us, entering the South African market doesn’t simply mean translating the interface, but tailoring the experience according to their habits, local providers, regional content, and much more.”
This approach focuses on tailoring the user experience to align with local habits, regional content, and partnerships with local providers.
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