EGT Digital Launches Slot Portfolio on Pepeta Platform in Kenya
Bulgarian gaming content provider EGT Digital has secured a partnership agreement with Kenyan operator Pepeta to distribute its slot titles and jackpot games through the pepeta platform. The collaboration introduces multiple game series including Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link to Kenyan gambling audiences.
Performance Metrics Drive Partnership Expansion
Initial performance data from the platform indicates strong player engagement with EGT Digital’s gaming content, particularly the Bell Link and Clover Chance series. Joseph Mbugua, Kenya Country Manager of Pepeta, stated that the company was impressed with EGT Digital’s product performance and noted that these titles immediately caught player attention and became favorites. The operator expects the partnership with the Bulgarian company to deliver continued strong results for both the platform and its clients.
Zsuzsanna Zeibig, EGT Digital’s sales manager for Africa, described the partnership as strategically important for positioning the company as a regional leader beyond Kenya’s borders. The agreement represents EGT Digital’s continued expansion efforts across East African markets. Earlier this week, the company extended its partnership with Bangbet to include Tanzania, making its gaming portfolio available in another rapidly growing East African iGaming market.
Regional Strategy Targets East African Growth
The Pepeta partnership forms part of EGT Digital’s broader regional expansion strategy focused on establishing market presence across East Africa’s developing gambling sectors. Kenya represents a key market for international gaming providers seeking to capitalize on increasing mobile penetration and digital payment adoption. The collaboration allows Pepeta to diversify its gaming content offerings while providing EGT Digital with direct access to Kenyan players.
The partnership structure enables both companies to leverage their respective strengths in content development and local market knowledge. Pepeta’s established platform provides the distribution infrastructure needed for EGT Digital’s slot and jackpot titles to reach Kenyan audiences. The arrangement positions both organizations to benefit from Kenya’s expanding online gambling market and growing player base seeking diverse gaming experiences.
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