Endorphina Appoints Patrick Alike to Drive Expansion Strategy Across Africa

Overseeing Expansion and Market Adaptation in Africa

In his new position, Alike will lead Endorphina’s expansion strategy in Africa, concentrating on uncovering emerging opportunities and adapting the company’s offerings to local market conditions. His role involves cultivating relationships with regulators, operators, and aggregators, while also ensuring that business strategies align with the region’s diverse regulatory and cultural landscape.

Part of his mandate includes tailoring content and product portfolios to local preferences and compliance standards—an approach aimed at boosting both reach and sustainability.

Alike will also serve as Endorphina’s representative at key regional industry events, where he will track regulatory updates, analyse market trends, and contribute to the company’s decision-making process. His work will play a critical role in aligning Endorphina’s long-term commercial objectives with on-the-ground realities across African jurisdictions.

“I am excited to join Endorphina and contribute to its growth across Africa. The region presents immense opportunities, and I look forward to leveraging my experience to build strong partnerships, deliver innovative solutions, and support the company’s expansion in this dynamic market”, Patrick Alike said in a statement to iGaming AFRIKA.

Track Record Across Major iGaming Brands

Alike’s professional journey in iGaming began while studying at the University of South Africa, where he entered the sales field. He later took on leadership roles at major industry firms, including Director of Sales at Supabet Nigeria, Business Development Manager Africa at Genius Sports, and Regional Sales Manager at NSoft.

He has also led regional development efforts at Pragmatic Play and worked most recently as an iGaming Consultant for Africa at Evolution. This broad portfolio gives him in-depth insight into the operational and strategic complexities of the African market.