Ghana Launches Media Campaign to Tackle Underage and Illegal Online Gambling

Widespread Concerns Prompt Action

The Gaming Commission of Ghana (GCG) has launched a coordinated media partnership aimed at addressing two persistent challenges in the country’s gambling sector: underage participation and illegal operators. The initiative, which spans television, radio, print, and digital platforms, is intended to reach audiences across the country—including in rural communities—with targeted education and awareness messaging.

The move follows growing concern over the number of minors involved in gambling activities. Reports from local communities indicate that young people are increasingly visiting betting shops and using online platforms, often using school fees or savings to fund their wagers. Officials from the Ministry of Interior have warned that gambling addiction is now interfering with students’ education and wellbeing.

Illegal Operators Fuel the Problem

Alongside the rise in underage gambling, unlicensed gambling centres have proliferated throughout Ghana. These establishments operate outside the legal framework and frequently disregard zoning regulations, such as those prohibiting gambling venues from operating near schools or religious institutions. According to the Gaming Act, 2006 (Act 721), only licensed operators are permitted to run gambling businesses, and the GCG has the authority to monitor and enforce compliance.

In recent months, the GCG has intensified enforcement efforts, shutting down hundreds of illegal centres. However, regulators note that the presence of unlicensed operators continues to erode the legal market and poses a direct threat to responsible gambling practices due to a lack of oversight.

Media Strategy Targets Education and Prevention

As part of the new campaign, the GCG will use a wide range of communication channels to spread its message of zero tolerance for illegal and underage gambling. This includes public service announcements, educational content featuring addiction experts, and commentary from teachers on the social impact of gambling on youth.

The campaign will also leverage the reach of social media, enlisting influencers to circulate infographics and short videos on the risks associated with gambling at a young age. Print outlets and national broadcasters will be encouraged to run editorials and interviews in support of the initiative.

The campaign is being implemented in tandem with a renewed focus on enforcing zoning laws already embedded in Ghana’s regulatory framework. These rules prohibit the establishment of gambling venues near schools, but illegal operators routinely ignore such restrictions. The GCG has stated that stricter enforcement is now a top priority, alongside ongoing licensing checks.