GR8 Tech Partners with BongoBongo for East African Sportsbook Launch
GR8 Tech has partnered with East African gaming brand BongoBongo to deploy its ULTIM8 Sportsbook across Uganda, Zambia, Tanzania, and Kenya. The integration includes both iFrame and API backend solutions, enabling customized player experiences.
API Integration Enables Brand Differentiation
The iFrame integration currently powers BongoBongo’s live operations across regional markets. Therefore, the API backend integration provides complete frontend control for tailored player experiences. Moreover, the arrangement combines operational freedom with technical infrastructure capabilities. Consequently, BongoBongo can shape user interfaces according to brand specifications while maintaining scalable backend systems.
GR8 Tech demonstrated strong African market performance by delivering a custom lightweight sportsbook frontend for a regional operator in 2024. Subsequently, the solution addressed local conditions including slow networks and older devices. Therefore, conversion from registration to first deposit increased 12% while user retention doubled from 10% to 25%. Additionally, the technical approach prioritized speed and performance optimization for regional infrastructure limitations.
Regional Localization Drives Conversion Performance
The strategic localization demonstrates GR8 Tech’s capability to blend performance engineering with market-specific user experience design. Meanwhile, the company’s approach addresses real-world operational conditions typical in African markets. Moreover, technical decisions focused on bandwidth limitations and device capabilities delivered measurable retention improvements. Therefore, the results validate localized platform development strategies.
BongoBongo’s casino-first strategy now incorporates high-performance sportsbook capabilities through the GR8 Tech partnership. Subsequently, the operator gains flexibility to differentiate player experiences across competitive regional markets. Consequently, the API integration supports BongoBongo’s expansion objectives while maintaining technical scalability for future growth across East African territories.
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