IMG ARENA Partners with CSA for Data and Live Streaming
Cricket South Africa (CSA) has named IMG ARENA, the sports data and streaming division of OpenBet, as its exclusive official Data Supplier and Betting Live Streaming Partner. This partnership marks a significant step in enhancing the accessibility and quality of data for both domestic and international cricket matches.
Comprehensive Data Collection
In collaboration with CricViz, IMG ARENA will collect detailed live and in-venue data for CSA’s matches. This includes data from bilateral series and various domestic leagues.
For international matches, data will be gathered across all formats: Men’s and Women’s Test, ODI, and T20I.
Domestic data collection will cover Men’s 4-day, 50 Over, and T20 formats, as well as Women’s 50 Over and T20 formats. This extensive data collection aims to support over 460 regulated sportsbook operators globally.
Global Streaming and Data Distribution
IMG ARENA will not only manage data but also provide live streams of CSA matches to the global betting industry.
This initiative will bring South African cricket to a broader audience, enhancing the betting experience with reliable, informed data and live streaming.
Expanding IMG ARENA’s Portfolio
This partnership adds to IMG ARENA’s diverse portfolio, which includes soccer, tennis, golf, basketball, mixed martial arts, and more. Annually, IMG ARENA delivers live streaming and data feeds for over 65,000 events across various sports.
Its clients include major sports organizations such as UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, and NWSL.
Statements from Key Leaders
Mark Wrigley, Vice President & Head of Rights at IMG ARENA, expressed enthusiasm about the partnership, stating, “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”
CSA Chief Executive Officer, Pholetsi Moseki, highlighted the potential impact of the collaboration: “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”
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