Kenyan Gaming Operators Seek Increased Sports Sponsorship with Fair Tax Policies
The Association of Gaming Operators in Kenya (AGOK) is ready to increase its sports sponsorships, provided the government creates a stable tax environment and fair regulations. This was highlighted by AGOK Chairman Sasa Krneta during an annual event for industry players.
Gaming Industry’s Economic Contribution
Krneta stressed the importance of the government’s partnership with the gaming sector, particularly recognizing the industry’s role in generating taxes. He argued that the gaming sector does more than just run a business—it contributes significantly to job creation and community development.
In 2024, the gaming industry contributed over Ksh 24 billion in taxes, accounting for just over 1% of Kenya’s total national revenue. Krneta emphasized the sector’s impact, saying, “That’s a big number and it shows that our sector is not just about business, but about real impact.” He noted that the gaming industry directly employs around 10,000 people. When considering indirect employment through suppliers, tech partners, agents, and marketing investments, an estimated 500,000 Kenyans rely on the sector.
Commitment to Social Responsibility and Sponsorships
The gaming industry also invests heavily in social responsibility. In 2024, approximately Ksh 1 billion was invested in sponsorships and CSR projects, supporting sports, health, education, and community development. Krneta stated, “We entertain, but we also create jobs, pay taxes, and build communities.”
AGOK’s mission includes advocating for fair tax policies, promoting responsible gaming, and tackling illegal gambling. “We speak as one voice for the gaming industry in Kenya when we say we are here to push for fair tax and regulations, address illegal gambling, and promote responsible gaming,” he added.
AGOK aims to be Africa’s most trusted and transparent gaming association, known for professionalism and responsibility. “Our mission is simple but powerful,” said Krneta. “To speak as one voice for the gaming industry in Kenya, push for fair tax and regulations, fight illegal gambling, and promote responsible gaming.”
Partnership Opportunities with Football Kenya Federation
Harold Ndege, CEO of the Football Kenya Federation (FKF), spoke at the event, announcing that the federation is open to partnerships with gaming companies. Ndege emphasized that football in Kenya is evolving into an ecosystem of talent, innovation, and opportunity. “Football is no longer just a sport, it is an ecosystem of talent, innovation, and opportunity,” Ndege said.
The FKF is looking to expand partnerships, particularly with gaming companies, to help grow football. The goal is to engage fans with innovations such as digital screens in stadiums and immersive fan zones.
A Longstanding Commitment to Social Responsibility
AGOK Executive Member Judith Kiragu emphasized the gaming sector’s long-standing commitment to Kenya’s development. “Our industry has been part of Kenya’s economic fabric since 1966,” she said. “We reaffirm our commitment to continue in a similar stride into the future with you all as our partners.”
The gaming sector’s ongoing social responsibility efforts, alongside its contributions to Kenya’s economy and sports, show its importance in the country’s growth.
Recommended