Kiron Interactive Enhances Hulu Sport’s Offering with Mobile Lite Football Leagues in Ethiopia

30.04.2024

Kiron Interactive, a pioneer in virtual sports and numbers games, has announced the expansion of its collaboration with Hulu Sport, a leading Ethiopian sportsbook operator.

The Hulu League: A Strategic Expansion

The freshly unveiled Hulu League is the latest addition to the ongoing collaboration between Kiron Interactive and Hulu Sport.

Previously, their partnership facilitated the integration of Kiron’s virtual sports offerings into Hulu Sport’s retail and online operations through the omnichannel Betman platform. This expansion marks a significant step in catering to mobile users with the new Mobile Lite Football Leagues.

Tailored for Mobile Users

The Mobile Lite Football Leagues are a streamlined version of Kiron’s renowned virtual football product, adapted to suit the technical limitations of mobile devices in low-bandwidth areas.

This game offers a rich, immersive virtual football experience with a plethora of betting markets, all while consuming minimal data. This makes it an ideal choice for mobile bettors in markets like Ethiopia, where internet access may be limited.

Industry Impact

The launch of the Hulu League is expected to significantly enhance Hulu Sport’s mobile betting options. It provides Ethiopian players with an engaging, innovative, and data-efficient virtual football betting experience. Steven Spartinos, Co-CEO of Kiron Interactive, emphasized the significance of this partnership: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.”

He added, “We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Local Enthusiasm and Market Adaptation

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution (Hulusport.com), expressed enthusiasm about the expanded partnership and the potential impact of the new offering: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.”

He noted, “Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximize the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”