Mauritius Betting Operator Plans SMS Betting Launch
Mauritius’ leading betting operator Stevenhills Ltd plans to launch SMS-based betting projected to generate $1.1 million in revenue by June 2026 pending regulatory approval. The SMS betting service forms part of Stevenhills’ hybrid growth strategy designed to complement its expanding retail outlet network. The company aims to reach customers in remote areas, including Rodrigues island.
Digital Strategy Follows Retail Expansion
The plan follows Stevenhills’ successful opening of its 20th retail outlet in Curepipe on April 25. The Gambling Regulatory Authority currently reviews the license application. Projected revenue demonstrates the company’s ambition to innovate in Mauritius’ evolving betting market.
Steve Sew, Managing Director and Co-founder of Stevenhills, described the expansion as a natural evolution for the company. He highlighted transparency, innovation and regulatory compliance as key priorities. The company’s Initial Public Offering listed on the Stock Exchange of Mauritius in May 2025 funds expansion efforts.
Hybrid Model Targets Market Leadership
IPO proceeds support development of digital betting infrastructure across the company’s operations. SMS betting revenue remains a projection reflecting management’s confidence in the new channel’s potential. Industry experts note Mauritius’ betting market is maturing quickly.
Companies like Stevenhills find new methods to connect with customers, combining traditional retail outlets with digital channels. The planned SMS betting service together with growing shop networks highlights the company’s ambition to lead the local market. The hybrid approach sets an example for smaller African markets looking to innovate with combined betting solutions.
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