Meridianbet Expands into Nigeria Through Masterslive Network Partnership
Meridianbet has officially launched operations in Nigeria. This move follows the operator’s previous success in countries such as Tanzania and South Africa, reinforcing its commitment to growth across the continent.
Nigeria’s Booming Betting Market
Nigeria is home to one of the largest betting industries in Africa, with a market value exceeding $2 billion in 2023.
Lolu Desalu, Managing Director of Masterslive Network, emphasized Meridianbet’s approach to responsible gaming, stating:
“At Meridianbet, we are redefining the betting experience in Nigeria with an innovative and responsible approach. We directly address the addiction risks inherent in gaming, which is why we’ve implemented advanced player protection systems designed to create a responsible gaming environment. Our technology actively identifies problematic gambling patterns in real-time, while our partnerships with licensed addiction specialists provide comprehensive support for vulnerable players. We firmly believe betting must remain entertainment – never a dependency or financial solution.”
Comprehensive Betting Options
Nigerian bettors can now access Meridianbet’s sportsbook, offering odds on both local and international sporting events, as well as an online casino and virtual sports betting. The platform also features an advanced Bet Builder tool.
Hassan Uthman, VP of Marketing at Masterslive Network, highlighted the importance of meeting player expectations:
“We understand that Nigerian players crave both excitement and trust in their gaming experience.”
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