NE Group and Betika Launch Defender Game in East Africa
NE Group, B2B iGaming software supplier, has partnered with Betika, Kenya’s number one sports betting platform, to roll out the football game Defender to East Africa players.
Defender Game Expands to New Markets
Defender was launched in 2022 and is a game where players get to decide when to cash out before the opposing team scores. This game combines suspense and strategy, just like live football matches.
Through this partnership, the new Defender game released earlier this year will be available to Betika players in Kenya, Tanzania, Ethiopia and Democratic Republic of Congo. The partnership is to give football fans in these regions seamless access to the game.
Industry Comments
Imran Bukhari, CEO at NE Group, stated: “Defender continues to be a fan favourite thanks to its football-inspired, fun experience that connects with the inner sports fan. Giving players the power to cash out has shifted the dynamic and given an increased adrenaline hit to the user.”
“Partnering with Betika means we can expand the game’s reach across an important territory for the business. Defender not only adds a new layer of excitement to their offerings but also reflects our commitment to delivering engaging and innovative gaming experiences”, he added.
Peter Stagles, Group Chief Product Officer at Betika, said: “We are thrilled to integrate NE Group’s Defender into our platform. Football is the number one sport in Africa, and this partnership enhances our already excellent offering.
“NE Group has cleverly designed a game that will instantly resonate with our football-mad audience, thanks to its fast-paced nature and its ability to place players at the heart of the action. This addition underscores our commitment to providing innovative and engaging content for our players”, he highlighted.
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