pawaTech Joins IBIA to Strengthen Sports Betting Integrity in Africa
African sportsbook provider pawaTech has joined the International Betting Integrity Association (IBIA), integrating its trading data into the association’s global monitoring network. The move marks a step forward in combating match-fixing and enhancing transparency across regulated betting markets on the continent.
Regional Expertise Added to a Global Monitoring Network
As the company behind the betPawa brand, which operates in 17 African countries, pawaTech now contributes data to a system that tracks over $300 billion in annual betting turnover across more than 140 brands. This integration will provide additional visibility into betting activity across the African continent, where regulatory frameworks and market dynamics vary widely.
“Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa”, said pawaTech CEO Juri Sidorenko.
Khalid Ali, CEO of IBIA, noted that the addition of pawaTech strengthens the association’s regional capabilities:
“The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”
IBIA’s Role in Monitoring and Enforcement
The International Betting Integrity Association operates as a not-for-profit, member-led organisation focused exclusively on safeguarding the regulated sports betting sector from manipulation and fraud. Its monitoring system uses real-time transactional data linked to individual customer accounts, giving it unique insight into potential irregularities — access only available to IBIA members.
In its most recent quarterly report, IBIA flagged 63 suspicious betting alerts, leading to action by relevant authorities. The data contributed to investigations that resulted in sanctions against 17 clubs, players, and officials in 2024.
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