Play’n GO Enters South Africa Through Partnership With Goldrush Group

Play’n GO Strengthens African Market Presence

The agreement brings popular Play’n GO titles such as Book of Dead, Fire Joker, and Rise of Olympus 100 to Goldrush players across South Africa. This move highlights the company’s growing presence on the continent and its intent to compete in the expanding African iGaming sector.

Goldrush Group, with over two decades of experience in South Africa’s gaming industry, combines a strong retail footprint with a growing digital offering. By integrating Play’n GO’s content into both the Goldrush and Gbets platforms, the group aims to enhance its entertainment value and drive customer engagement.

Executives Expect Long-Term Growth

Both companies view the partnership as a long-term opportunity. James Baxandall, Head of Regional Sales Africa at Play’n GO, noted:

“The Goldrush Group have been a first-class operator for many years and I’m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.”

Meanwhile, Peter Amblianities, Head of Marketing at Goldrush Group, emphasized the broader content benefits:

“Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.”