Play’n GO – A Powerhouse in iGaming

Company Overview & Legacy

Founded in 2005 and celebrating 20 years of operation in 2025, Play’n GO has etched its place as a trusted leader in the iGaming and online casino industry. Based in Växjö, Sweden (with key offices in Malta and Gibraltar), the company employs between 500–1,000 people across six continents. As a pioneer in mobile-optimized gaming, they developed smartphone-friendly titles even before the smartphone boom—emphasizing forward-thinking innovation over two decades.

Game Portfolio & Innovation

Play’n GO offers a portfolio of over 350 titles, covering a broad spectrum of themes, mechanics, and player preferences. The company is known for developing games that balance innovation with accessibility, allowing operators to reach both casual users and experienced players across regulated markets.

• Rich Wilde and the Book of Dead — a high-volatility slot inspired by Ancient Egypt, widely regarded as one of the most played online slots in the industry.
• Reactoonz — part of a series of grid-based slots developed by the studio, offers a cascading gameplay experience focused on character-driven visuals and charge meter mechanics.
• Moon Princess — another grid slot, adopts a Japanese-inspired design with three main characters that influence gameplay.
• Crabby’s Gold — a coastal-themed slot that introduces players to a cheerful crab character navigating a treasure-filled shoreline.
• Big Win Cat Pawsperity — builds on the success of the original Big Win Cat slot, expanding its visual style while retaining core mechanics.

Licensing & Global Reach

Play’n GO operates in over 30 regulated jurisdictions, including key markets such as the United Kingdom, Malta, Sweden, and Gibraltar. The company’s licensing portfolio enables it to deliver certified content in Europe, Latin America, North America, and parts of Asia. Its games are available in multiple languages and support local currencies, ensuring regulatory alignment and accessibility across diverse player bases.

As part of its commitment to compliance, Play’n GO regularly updates its portfolio to meet jurisdiction specific technical and responsible gaming standards. This includes tailored RTP versions, certified RNG systems, and in-game messaging features that align with market requirements. The company also provides localization support to its operator partners, enhancing content performance across specific regions.

The supplier continues to strengthen its footprint in newly regulated markets, including North America, where it has entered multiple U.S. states and Canadian provinces. Strategic expansion into Latin America and Asia is also underway, supported by partnerships with regionally established operators.

Recent Expansion in Africa

In July 2025, Play’n GO officially entered the South African market through a partnership with the Goldrush Group, launching its content via the licensed operator Gbets. This move marked the company’s first major step into Sub-Saharan Africa, bringing its portfolio of over 350 games to a growing base of mobile and retail players.

The partnership enables Gbets to offer titles such as: Book of Dead, Reactoonz and Big Win Cat Pawsperity across its online and retail network, combining international content standards with local distribution. The South African iGaming market, which operates under a limited but regulated framework, presents opportunities for suppliers offering compliant and mobile-ready content, both of which align with Play’n GO’s development strategy.

The collaboration is also seen as a model for further African expansion, with the supplier actively monitoring regulatory developments in jurisdictions such as Nigeria, Kenya, and Tanzania.

Industry Engagement & Partnerships

Play’n GO maintains active partnerships with some of the industry’s leading operators, including Betfred, BetMGM, Hollywoodbets, and others. These collaborations ensure wide distribution of Play’n GO content across tier-one platforms and white-label solutions, supporting consistent game visibility and player engagement.

The company also invests in brand alignment through high-profile sponsorships, including its role as an official sponsor of the MoneyGram Haas F1 Team. These initiatives support brand recognition beyond the iGaming ecosystem and help position Play’n GO as an entertainment brand in its own right.

In addition to commercial partnerships, Play’n GO participates in global forums and policymaking groups, contributing to discussions at the G7, G20, and UN levels around digital entertainment, responsible gaming, and consumer protection.

In Summary

With two decades of experience and a portfolio of over 350 certified games, Play’n GO has established itself as one of the most reliable content providers in the regulated iGaming space. Its entry into the African market, anchored by its partnership with Gbets, signals a clear commitment to global growth through local alignment.

By combining technical compliance, engaging game design, and consistent partner support, Play’n GO continues to deliver value across a range of operational environments. As it moves into new markets and strengthens its presence in existing ones, the company remains focused on providing entertainment-led, regulated gaming experiences for players worldwide.