Pragmatic Play Expands in South Africa Through SuperSportBet Partnership
Pragmatic Play has strengthened its presence in South Africa by partnering with SuperSportBet. The agreement enables the integration of Pragmatic Play’s slot portfolio into SuperSportBet’s platform.
Expanding Reach in the South African Market
SuperSportBet, which launched in January 2024, operates under the KingMakers Group, a major player in African sports betting and digital entertainment. The partnership supports Pragmatic Play’s expansion strategy, allowing it to reach a broader audience in the regulated South African market.
The collaboration combines Pragmatic Play’s extensive game portfolio with SuperSportBet’s commitment to engaging player experiences. By integrating well-known slot titles, the operator enhances its platform’s appeal, offering players a wider selection of high-quality games.
Industry Leaders on the Partnership
Irina Cornides, Chief Operating Officer at Pragmatic Play, highlighted the significance of the deal:
“Partnering with SuperSportBet offers an exciting opportunity for Pragmatic Play to deliver unrivaled gaming experiences to more players in South Africa.”
Grant Greeff, Managing Director at SuperSportBet, expressed enthusiasm for the integration:
“We are thrilled to integrate Pragmatic Play’s renowned Slots into our portfolio. Its premium content provision will enhance our offering, providing players in South Africa with the very best in iGaming entertainment.”
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