SIS Expands African Reach with Bitville Gaming Partnership
SIS (Sports Information Services) has announced a new agreement with Bitville Gaming. This strategic partnership aims to deliver SIS’s comprehensive product range to sportsbooks in regulated markets across Africa, enhancing the accessibility and engagement of live betting content.
Innovative Region-Specific Solutions
The partnership includes the delivery of premium racing content, which features over 65,000 annual horse and greyhound racing events. Additionally, SIS’s round-the-clock Competitive Gaming products, such as eBasketball and eSoccer, will be part of the offering. Numbers draws, including the original 49’s live draw, will also be available, providing fixed odds betting on live numbers draws and significantly expanding SIS’s reach across the African continent.
SIS has collaborated closely with Bitville Gaming to create region-specific iframes for its popular betting content. These iframes offer a clean, attractive, and engaging front end with a much quicker integration process, tailored to meet the unique needs of the African market.
Statements from SIS and Bitville Gaming
Joe Andrews, Head of Sales – Africa at SIS, commented on the partnership: “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets. Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment. The new iframe that has been designed is also perfect for engaging with the huge number of live numbers draws fans in the region.”
Andrew von Hoesslin, CEO at Bitville Gaming, also expressed his enthusiasm: “We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products. From racing to Competitive Gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”
The Significance of the Partnership
This partnership represents a significant step for both companies. For SIS, it marks a strategic expansion into a growing market with immense potential. For Bitville Gaming, it enhances their product portfolio, offering their operator partners a diverse range of engaging content.
This collaboration is expected to drive substantial growth in the African betting market, providing bettors with more options.
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