SIS Expands African Reach With OdiBets Partnership

03.02.2025

SIS Ltd has partnered with OdiBets to introduce its Competitive Gaming and live numbers draws across several African markets, enhancing its presence in the region. This collaboration will bring over 150,000 annual eBasketball and eSoccer events, along with live numbers draws, to OdiBets’ online platforms in Kenya, Tanzania, and Ghana.

Competitive Gaming and Live Draws Launch

SIS Ltd’s Competitive Gaming portfolio, featuring eBasketball and eSoccer events, is now available on OdiBets’ WasafiBet and Chezagame brands. These events, produced entirely in-house from secure UK studios, include the H2H Global Gaming League™, where highly skilled professional gamers compete head-to-head.

SIS’s eBasketball and eSoccer events are the only offering on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation for unmatched levels of integrity and safety in the industry. Additionally, the partnership includes live numbers draws, such as the 49’s Original Live Draw, providing over 200,000 betting events every year.

OdiBets’ Market Position and Product Expansion

OdiBets Kenya, launched in 2018, has established itself as a leading player across Africa with its vast sportsbook and casino offering, operating under the Kenyan Betting Control and Licensing Board.

This partnership with SIS Ltd allows OdiBets to expand its product offering, providing its customers with innovative content. The addition of SIS’s Competitive Gaming and live numbers draws aims to sustain fresh and captivating betting experiences across its brands.

Strategic Importance of African Market

“We’re delighted to partner with another high-profile player through OdiBets. Africa continues to represent an area of critical importance to SIS as we continue the global expansion of our leading product portfolio. We are confident our Competitive Gaming and live numbers offering will resonate strongly with players across Africa. We look forward to gauging the response from OdiBets’ renowned online brands”, said Joe Andrews, Head of Sales – Africa at SIS.

“Adding SIS Competitive Gaming and Live Numbers draws to our online portfolio will enable our customers to access some of the most innovative content on the market today. The unique and engaging offering is exactly the sort of content we seek out to sustain fresh and captivating betting experiences across our brands. This collaboration is expected to enhance the betting experience for OdiBets’ customers”, added Wilson Gichuki, Head of Products at OdiBets Kenya.