SIS Partners with 888AFRICA to Expand Live Betting Services in Africa

Expansion of Live Betting Content

Through this partnership, 888AFRICA will gain access to SIS’s full suite of over 200,000 live draws, including popular games like the original 49’s live draw, 39’s, and Fast 15’s. The integration is facilitated by a region-specific iframe developed in collaboration with Bitville Gaming, ensuring a seamless and engaging user experience.

The content is presented with a clean and attractive interface designed to maximize player engagement. High-frequency events like 39’s and Fast 15’s run every three minutes, offering continuous betting opportunities while maintaining healthy margins for the operator.

Comments from Industry Leaders

Joe Andrews, Head of Sales Africa at SIS, commented: “The appetite for live numbers draws in Africa has grown rapidly and partnering with 888AFRICA will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators.”

Ian Marmion, Chief Operating Officer at 888AFRICA added: “Our ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa and I am sure our audiences will welcome this enhancement to our offering.”

Strengthening Presence in African Markets

Launched in 2022, 888AFRICA licenses 888 Holdings’ betting and gaming brands across regulated online markets in Africa.

Currently active in Kenya, Tanzania, Mozambique, and Zambia through 888bet, the operator is committed to providing a unique betting experience tailored to local audiences. The addition of SIS’s live numbers draws is expected to significantly enhance their product offering.