SmartSoft Partners with LottoStar to Expand in South Africa’s Booming iGaming Market

South Africa as a Strategic Market

South Africa’s vibrant and growing iGaming market has become a key focus for SmartSoft’s global expansion strategy. As one of the most dynamic regions for online gaming, the country presents immense potential for growth and innovation.

Rusudan Javakhishvili, VP Commercial at SmartSoft, said: “South Africa’s vibrant market holds so much promise, and we’re committed to building a meaningful and lasting presence here. This partnership is another big step for us, and it’s going to bring even more exciting innovations and opportunities for our partners.”

LottoStar has earned its reputation as one of South Africa’s most reliable online betting platforms. Known for offering a diverse range of games and prioritizing customer satisfaction, LottoStar has built a strong, loyal player base across the nation.

SmartSoft Brings Innovation to the Gaming Portfolio

SmartSoft is renowned for its creative approach to game development. Its flagship titles, including JetX, the first flying Crash game, and other X games, have gained significant traction in Africa. These games quickly became popular for their engaging mechanics and innovative features.

The company’s dedication to refining and enhancing player experiences ensures its games remain at the forefront of the industry. This partnership with LottoStar allows SmartSoft to introduce its innovative portfolio to a broader audience, driving greater engagement and growth.

Strategic Collaboration Shapes the Future of African iGaming

Both companies view this partnership as an opportunity to redefine the online gaming experience in South Africa. LottoStar’s spokesperson emphasized the shared vision:

“We are excited to partner with SmartSoft to bring their innovative and engaging games to our players. This collaboration aligns perfectly with our commitment to offering a diverse and high-quality gaming experience. By combining SmartSoft’s creative game portfolio with our strong customer-focused platform, we aim to enhance the entertainment options available to our users and continue to set new standards in the industry.”

Rusudan Javakhishvili echoed this sentiment: “The partnership with LottoStar marks an exciting step forward for SmartSoft as we continue to grow in Africa. South Africa is a key market for us, and this collaboration will help us reach more players and strengthen our presence in the region. Together, we’re not just expanding — we’re creating new opportunities for growth and setting the stage for a better future in African iGaming.”