SOFTSWISS Expands Global Reach with Turfsport Acquisition in South Africa

This acquisition signifies SOFTSWISS’s commitment to expanding its international presence, particularly in the African market.

Turfsport: A Catalyst for SOFTSWISS’s Expansion

Turfsport, with over 35 years of experience, offers comprehensive solutions for online, mobile, and retail betting operators. Annually, its clients place over 1.5 billion bets across various platforms. Turfsport’s strong foothold in South Africa, catering to over 40 operators, makes it an ideal partner for SOFTSWISS’s expansion plans.

Andrey Starovoitov, Co-CEO at SOFTSWISS, emphasizes the strategic importance of this acquisition. “Entering a new market through a successful local company is an efficient strategy,” he says. “This deal marks a significant step in our expansion into South Africa and the African continent. We’re excited to leverage Turfsport’s extensive technology and expertise, enhancing our product portfolio and reaffirming our commitment to high-end solutions.”

Christian Neuberger’s Perspective from Turfsport

Christian Neuberger, CEO of Turfsport, shares the excitement. “Aligning with an international partner like SOFTSWISS complements our strong brand in South Africa. We’re thrilled to join forces, combining our local strength with SOFTSWISS’s international expertise. This partnership promises innovative enhancements and services, providing a competitive edge in the dynamic African market.”

The acquisition of Turfsport by SOFTSWISS is more than a market expansion; it’s a fusion of global and local expertise. It strengthens SOFTSWISS’s product offerings and enhances its presence in the African market. This move is anticipated to bring innovative solutions tailored to regional needs, bolstering SOFTSWISS’s position in the global iGaming landscape.

Our Comment on the Article

SOFTSWISS’s acquisition of Turfsport represents a strategic leap forward in the iGaming industry. It highlights the importance of local expertise in global expansion and underlines the potential of the African market.

This partnership is poised to reshape the iGaming landscape, offering cutting-edge solutions and strengthening SOFTSWISS’s global footprint. The collaboration between SOFTSWISS and Turfsport is a testament to the power of strategic alliances in driving innovation and growth in the iGaming sector.