SportyBet Becomes Official African Partner in LALIGA

LALIGA Expands African Footprint

The partnership aims to enhance the football experience for fans in Africa by offering exclusive content, promotional activities, and unique opportunities to engage with some of the league’s most celebrated players. SportyBet plans to use its extensive knowledge of the African market to bring the excitement of Spanish football closer to its fans in the region.

Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, commented on the partnership: “This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region.”

Jorge de la Vega, Executive General Manager of LALIGA, emphasized the significance of the partnership, stating, “Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”

Increased Visibility and Exclusive Content

As part of the agreement, SportyBet will enjoy increased visibility during LALIGA matches, with its branding prominently displayed on stadium billboards and cam carpets, especially during high-profile games involving top clubs like Real Madrid, FC Barcelona, and Atletico de Madrid.

Additionally, SportyBet will offer fans exclusive access to LALIGA content, including match highlights, interviews, and behind-the-scenes footage, aiming to provide a more immersive and personalized experience for the African audience.

This partnership is one of several recent strategic moves by LALIGA to bolster its global reach. Collaborations with brands such as Uber Eats, Samsung, and Exness, along with renewed broadcast agreements with media giants like Luckia, beIN Sports, StarTimes, and DAZN, underscore the league’s ongoing expansion efforts.