SportyBet Returns to Kenya After Three-Year Absence
SportyBet has re-entered the Kenyan betting market after resolving three-year regulatory and tax disputes with the Kenya Revenue Authority, operating under Dreamhub Technology Limited with new cashout features and M-Pesa integration.
Platform Introduces Enhanced Betting Controls
The operator’s return centers on cashout functionality allowing bettors to secure profits or minimize losses before match conclusions.
The platform has implemented instant M-Pesa transactions for deposits and withdrawals alongside a redesigned live betting interface for real-time wagering. SportyBet added 24-hour virtual games providing continuous betting options beyond traditional sports offerings.
Market Re-Entry Follows Regulatory Resolution
The relaunch occurs as Kenya’s betting sector faces stricter regulation that has prompted several operators to reduce activities or exit the market entirely. SportyBet’s return follows settlement of previous tax disputes with the Kenya Revenue Authority, securing necessary clearances and regulatory compliance. The operator positions itself through innovation emphasis and player-focused features in Kenya’s evolving betting landscape.
The platform aims to establish competitive positioning through convenience, security, and modern gameplay features. SportyBet’s combination of payment integration, enhanced controls, and expanded offerings represents its strategy for operating within Kenya’s tightened regulatory environment.
Recommended