Stephen Ogundipe: The African iGaming market is poised for significant growth
Lotteries have long been functioning as one of many forms of marketing. The company ILOTBET, in collaboration with Carloha Nigeria, organized a promotion for EURO 2024. The winner won a car, and the event took place at the Carloha Nigeria showroom in Lagos. Stephen Ogundipe, Senior Manager at ILOTBET, told us about the challenges associated with this event. Ogundipe also shared his thoughts on the iGaming market in Africa.
Adam Dworak, African Gambit: What were some of the challenges you faced in organizing and executing this promo, and how did you overcome them?
Stephen Ogundipe, Senior Manager at ILOTBET: Organizing and executing the Euro 2024 promotion came with its fair share of challenges. One significant challenge was ensuring compliance with regulatory requirements set by the National Lottery Regulatory Commission (NLRC) and the Lagos State Lottery Board (LSLB).
To overcome this, we worked closely with legal experts and regulatory bodies to ensure all our activities were within the parameters of the law. Additionally, coordinating logistics for the prize presentation, particularly the car giveaway, required meticulous planning and collaboration with our sponsor, Cherry Automobile. By fostering open communication and a clear division of responsibilities, we successfully managed these logistical challenges.
What role do you think promotions like this play in fostering customer loyalty and engagement within the sports betting industry?
Promotions like our Euro 2024 campaign are crucial in fostering customer loyalty and engagement. They provide our users with an added layer of excitement and incentive to participate in our platform. Offering tangible rewards, such as the car prize sponsored by Cherry, not only enhances user experience but also builds trust and credibility.
By promoting responsible gambling and transparency in our operations, we create a positive and sustainable approach to gaming, which in turn fosters long-term loyalty and engagement from our users.
In what ways do you see the partnership with Carloha Nigeria benefiting both companies in the long term?
Our partnership with Carloha Nigeria, through their brand Cherry Automobile, presents significant long-term benefits for both companies. For iLOTBET, this collaboration enhances our brand image and credibility, demonstrating our commitment to offering substantial rewards and partnering with reputable companies.
For Cherry Automobile, the partnership provides exposure to a wider audience, particularly within the sports betting community, which can lead to increased brand recognition and potential sales. Together, we create a mutually beneficial relationship that promotes growth and success for both brands.
Can you share any memorable moments or stories from the promo event or from the feedback you’ve received?
One of the most memorable moments from the promo event was the reaction of the car prize winner. The genuine surprise and joy on their face highlighted the positive impact of our promotion. Additionally, we received numerous messages from participants expressing their appreciation for the free predictions and betting rebates.
These positive feedbacks reinforce the value of our promotional efforts and encourage us to continue providing exceptional experiences for our users.
Looking forward, are there any similar promotions or collaborations that ILOTBET is planning for future sporting events?
Absolutely. Building on the success of our Euro 2024 promotion, we are actively planning similar promotions for future sporting events. We aim to enhance our platform with innovative features and technologies, expand our reach through strategic partnerships and collaborations, and continue promoting responsible gambling practices.
Our goal is to provide our users with exciting and rewarding experiences while ensuring transparency and fairness in all our operations.
What are your predictions for the African iGaming market? What factors might influence the development of this market, and how does ILOTBET plan to participate in it?
The African iGaming market is poised for significant growth, driven by increasing internet penetration, mobile device usage, and a young, tech-savvy population. Factors such as regulatory developments, economic conditions, and technological advancements will influence this market’s development.
iLOTBET plans to actively participate in this growth by adhering to regulatory standards, investing in technology to enhance user experience, and expanding our presence in key markets. Our commitment to responsible gambling and providing a secure and enjoyable platform will position us as a leader in the African iGaming industry.
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