Who Owns Betika?

06.03.2025

Who owns Betika? The popular Kenyan sports betting platform operates under the ownership of Shop and Deliver Limited, a company with Kenyan shareholders. This local ownership structure has played a crucial role in shaping Betika’s strategy, market expansion, and commitment to community initiatives. As a result, Betika has become one of the most recognized brands in Africa’s betting industry.

Who Owns Betika?

Many people ask, who owns Betika? The answer lies in Shop and Deliver Limited, a Kenyan-registered company. Because of this local ownership, Betika can align closely with customer expectations and actively support community initiatives.

Moreover, its Kenyan ownership allows it to navigate the regulatory landscape more effectively, strengthening its position in the market.

Betika’s Expansion Across Africa

Since launching in 2016, Betika has expanded beyond Kenya into several African markets, including Tanzania, Ghana, Nigeria, and Malawi.

In addition to sports betting, the company offers casino games, virtual sports, and e-sports, further cementing its reputation in Africa’s competitive betting industry.

Consequently, its diverse offerings attract a broad audience and allow it to remain relevant in an evolving market.

Betika’s Commitment to Local Sports

Through its “Betika Na Community” initiative, the company actively supports grassroots sports.

Specifically, Betika funds stadium renovations, provides equipment, and sponsors teams to foster talent. Furthermore, these efforts benefit local athletes while enhancing Betika’s reputation as a socially responsible operator.

Leadership and Future Growth

In July 2024, Betika appointed Robinson Mutua Mutava as CEO after he served as CFO and deputy managing director. Thanks to his leadership experience, the company aims to drive its next phase of growth while maintaining strong local connections.

Additionally, his financial expertise is expected to help Betika optimize its operations and expand further across Africa.

The question “Who owns Betika?” is crucial for understanding the company’s success. Under the ownership of Shop and Deliver Limited, Betika continues to grow and strengthen its position in Africa’s betting industry.

By staying true to its Kenyan roots and investing in community-driven initiatives, Betika remains one of the most influential betting platforms on the continent.